• eFan

  • efan_outline_main

We KnowLoyalty

With 30+ years of loyalty experience, we’ve seen what works and what doesn’t. We can help you build life-long fans of your brand.

We’re powered by E Group, Inc., a Minneapolis-based marketing and promotions agency that specializes in loyalty programs, engagement strategies, and sports marketing. E Group develops customized marketing solutions to meet specific business needs. Honored as an Inc. 500 fastest growing company, E Group is a NASCAR licensee and has received national recognition in sports loyalty.

We developed the eFan™ loyalty platform to help our clients connect, engage and interact with their customers in a meaningful way. Clients customize their loyalty programs by selecting certain modules and setting specific business rules to produce incremental revenue, improve cash flow, streamline asset management and deepen overall fan engagement.


What makes our approach unique?

Loyalty is so much more than plug and play. Effective loyalty marketing initiatives require a proven methodology to develop the right solution and ongoing support to optimize results. When it comes to loyalty, one size does NOT fit all. We’ll take the time to understand your business conditions, your financial objectives and your customers before we recommend the right loyalty strategy.

Understand Goals

Through strategic dialogue and comprehensive analysis, our team collaborates across your organization to fully understand your goals and objectives

Customize Design

Our subject matter experts will architect a program that is driven from your objectives, delivers the most value, and strengthens the customer experience

Develop Solution

Leveraging our modular eFan platform, our team will build a solution that maximizes program initiatives while seamlessly integrating with your existing foundation and technologies

Measure & Optimize

Rather than flip a switch and walk away, we’ll stay with you as your program evolves by monitoring activity, analyzing data, and providing recommendations to optimize performance


Custom Reporting

Client Tools

The eFan™ admin portal consolidates data from multiple sources into a single, secure source and provides business-driven identifiers for clear segmentation of the data. Leveraging data visualization tools, the portal offers marketing insight for strategic decision making. The admin tools enable complete flexibility in promotional offer design and provide administrative controls for operational efficiency.

Member Experience

The member interface is designed to align with your brand guidelines, featuring responsive design to optimize the user experience for all devices. Highly customizable content, rewards and offers are presented to unique member segments. By incorporating member preferences, the messaging is relevant and engaging across all touch points.

Providing a custom experience to each member


  • All
  • Loyalty
  • Merchandise
  • Promotions
  • Renewal
  • Miami Marlins
  • My Panthers Rewards
  • Mizzou Athletics
  • Winnipeg Jets
  • Florida Panthers
  • Cleveland Indians
  • SMU Mustang Club
  • WCHA
  • Marlins Fish Family
  • Jets Rewards
  • Tribe Rewards
  • LT BUCK$
  • 3M logo
    3M Promotions
  • Lung Force
  • Autolite Rewards
  • Many service providers don’t have the appetite to integrate with multiple services — the level of detail your development team affords analysis, design and testing across our service offerings (data feeds, APIs, etc.) speaks volumes of your firm, your product and your commitment to excellence.

    Christopher ArmstrongDirector of Product & Partner Management, Tickets.com
  • We chose eFan to provide the technical foundation and strategy to support our long-term loyalty initiative.

    Jeff WilenSenior Director of Business Strategy, Cleveland Indians
  • We wanted to find a unique way to thank our most loyal fans and add value to what it means to own Season Tickets. With My Panther Rewards, our dedicated Season Seat Owners are empowered to choose their rewards and take advantage of the benefits that are most meaningful to them.

    Eric KussinChief Revenue Officer, Florida Panthers
Florida Panthers
Cleveland Indians
Winnipeg Jets
Miami Marlins
Mizzou - Tiger Scholarship Foundation
SMU Mustang Club
Western Collegiate Hockey Association
2016 WCHA Final Five
Lifetime Fitness
World Vision
American Lung Association

Partnerships & Integrations

  • Ticketmaster
  • Tickets.com
  • ProVenue Certified Solution
  • Pogoseat
  • facebook
  • twitter
  • instagram
  • Outlook
  • Offerpop
  • Quest
  • micros
  • retailpro
  • Microsoft Dynamics
  • Salesforce
  • Mail Chimp
  • ExactTarget
  • SurveyMonkey
  • Outbox
  • axs

Contact Us

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