With 30+ years of loyalty experience, we’ve seen what works and what doesn’t. We can help you build life-long fans of your brand.
We’re powered by E Group, Inc., a Minneapolis-based marketing and promotions agency that specializes in loyalty programs, engagement strategies, and sports marketing. E Group develops customized marketing solutions to meet specific business needs. Honored as an Inc. 500 fastest growing company, E Group is a NASCAR licensee and has received national recognition in sports loyalty.
We developed the eFan™ loyalty platform to help our clients connect, engage and interact with their customers in a meaningful way. Clients customize their loyalty programs by selecting certain modules and setting specific business rules to produce incremental revenue, improve cash flow, streamline asset management and deepen overall fan engagement.
What makes our approach unique?
Loyalty is so much more than plug and play. Effective loyalty marketing initiatives require a proven methodology to develop the right solution and ongoing support to optimize results. When it comes to loyalty, one size does NOT fit all. We’ll take the time to understand your business conditions, your financial objectives and your customers before we recommend the right loyalty strategy.
Measure & Optimize
The eFan™ admin portal consolidates data from multiple sources into a single, secure source and provides business-driven identifiers for clear segmentation of the data. Leveraging data visualization tools, the portal offers marketing insight for strategic decision making. The admin tools enable complete flexibility in promotional offer design and provide administrative controls for operational efficiency.
The member interface is designed to align with your brand guidelines, featuring responsive design to optimize the user experience for all devices. Highly customizable content, rewards and offers are presented to unique member segments. By incorporating member preferences, the messaging is relevant and engaging across all touch points.