One of the key success metrics in a loyalty program is the redemption rate. The higher the redemption rate, the healthier the program. There are two distinct behaviors when analyzing member redemption trends: Members redeem in spur-of-the-moment decisions or save points and plan ahead.
With the new eFan™ Rewards Calendar, program members are now able to see and redeem experiences by date or game day in a slick calendar view. This new functionality enhances the customer experience and allows members to plan hours, days, weeks or even months in advance. Many times we can impact redemption rates by improving the customer experience, and what better way than with the new Rewards Calendar.