E Group, SMU, and Ticketmaster partner together to launch an interactive Donor Rank platform. Utilizing Ticketmaster’s purchase database and eFan™ Loyalty Platform, the Donor Rank platform showcases:
- Interactive calculator for both renewing and prospective donors
- The calculator’s algorithm encompasses donor tenure, donation Giving Level, previous point balance and projected point earnings
- Personalized donation experience
- Reinforces donation decisions and inspires growth of annual giving amounts
- Educates and simplifies the ranking and benefits structure
“The Mustang Club is pleased to be working with eGroup to provide our donors a better idea of how their contributions to the Mustang Club directly impact their priority ranking. This ranking is used in fulfilling seat upgrade requests, adding additional season tickets, and determining seating location at away and post-season games. We are confident that the Priority Calculator tool will resonate with our donors. The user-friendly interface provides them with the ability to compare their athletics ranking to our total donor pool in real time, helping them make an informed decision regarding the level of their contribution to the Mustang Club.” -Matthew Peters, Assistant Athletic Director, SMU Athletics
The Donor Rank platform drives engagement and harvests the natural competition between donors, which drives incremental lift in donations all year round. Donors access their personalized calculator to determine how different pledge amounts affect their rank. As more gifts are received throughout the year, donors can see how their rank has been impacted.