We know that your loyal season ticket holders are important to you.
They are the core of your fan base, the bloodline of your bottom line. So it’s imperative to make the renewal process as fun and as easy as possible. You may still use print or cold calling campaigns, and those tactics can still be important. But we know everything is going digital, and once you make the change – your STHs can’t believe they handled their renewals any other way.
With the introduction of 2-way single sign on, we have the ability to seamlessly transition your season ticket holders from the renewal site to their ticketing account, to make quick triggered decisions and renew their tickets.The results summarized below highlight just a few examples based upon the 15 renewal campaigns we’ve implemented over the past five years. Reach out to us to find out how eFan™ can help you improve your renewal rates!
|eFan clients have seen at least 5-10% renewal rate increase in first year renewal campaigns|
Winnipeg Jets Season Ticket Renewal Site
- Over 95% renewal rates for ’16 and ’17 campaigns
- Over 27% of 3-year Season Seat Holders renewed in the first 48 hours of launch
- Over 70% selected a 6-year contract
- Renewal rates increased over 30% from 2014-15 renewal campaign
- 2015-16 Renewal Campaign saw the highest renewal rates in Florida Panthers history
- Renewal Campaign had 80% email open rate from My Panthers Rewards
Cleveland Indians Season Ticket Renewal Site
- Pushed renewal campaigns & deadlines earlier than ever before in team history
- Custom visibility and member experience for each tier
- Over 95% of all renewals were completed before the final deadline