We KnowLoyalty

With 30+ years of loyalty experience, we’ve seen what works and what doesn’t. We can help you build life-long fans of your brand.

We’re powered by E Group, Inc., a Minneapolis-based marketing and promotions agency that specializes in loyalty programs, engagement strategies, and sports marketing. E Group develops customized marketing solutions to meet specific business needs. Honored as an Inc. 500 fastest growing company, E Group is a NASCAR licensee and has received national recognition in sports loyalty.

We developed the eFan™ loyalty platform to help our clients connect, engage and interact with their customers in a meaningful way. Clients customize their loyalty programs by selecting certain modules and setting specific business rules to produce incremental revenue, improve cash flow, streamline asset management and deepen overall fan engagement.